原来经典神曲Titanium居然是他制作的?

各位会很在意音乐本身是不是本人制作的吗？还是觉得只要好听就好，懒得去管背后的各种商业模式呢？

You will be very concerned about whether the music is made by singers themselvs? Still feel that as long as it is good to listen, and too lazy to manage the various commercial models behind it?

在全球EDM市场白热化的今天，所谓的“市场”已经成为各家厮杀混战的竞技场，各方人马无一不用尽各种方式，企图在角逐中胜出。

Nowadays, the global EDM market is heating up. The so-called “market” has become an arena for all kinds of DJ. Everyone has to use all kinds of ways to win in the competition.

近年来的市场可明显看出，粉丝们所追随的不一定只有好音乐，其追随的一大要素也在于艺人本身的形象与话题等。好的形象、好的包装、以及不俗的音乐，这三者环环相扣之后，打造出优质艺人的机会可以说大幅增加。

In recent years, the market has clearly seen that “fans are not necessarily only following good music, but a major element of how they look and their follow-up topic. Good image, good looking, and good music, After these three are interlocked, the chances of creating a quality artist can be greatly increased.”

Afrojack是电音潮流中不可缺少的重要人物，长期霸占百大榜单前十，不断地制作出深入人心的音乐作品回馈给大众，也是许多电音粉入坑的“启蒙老师”。其音乐总能紧紧抓住人们 的耳朵，非常“炸”的风格和过人的才华使得他跨越式地在DJ界里获得傲人的成绩。

Afrojack is an indispensable important figure in the trend of electronic music. It has long occupied the top10 of the DJ MAG Top 100 100 DJs, and constantly produces EDM works that are deeply rooted in the hearts of the people. Afrojack has built a career as one of the world’s most successful DJs. 

Afrojack & Hardwell

Afrojack & Armin van Buuren

然而有一首他制作的歌，在12个国家获得白金销量认证，Youtube上点击量高达11亿，但却没有他的名字。这首歌就是被世人所熟知的“Titanium”！

But there’s a song he worked on that went multiplatinum in 12 countries and has more than 1.1 billion views on YouTube that’s missing his name — and it’s because he wanted it that way.

在去年底一次 Business Insider电台的采访中，Afrojack说那是自己职业生涯中最错误的决定，一个非常典型的让自负阻止脚步的实例。

In an interview for Business Insider’s podcast “This Is Success,” Afrojack called that decision “the biggest mistake of my career,” an instance of letting ego hold him back.

Afrojack、Avicii & David Guetta

当时David Guetta是世界天王级Icon流行EDM DJ，他2011年发行的专辑《Nothing But The Beat》邀请了许多世界知名流行艺人如Nicki Minaj、Chris Brown、Jessie J、Lil Wayne等包括DJ如Avicii共同参与制作，也是这个原因，塔叔当时受到了许多质疑。合作DJ当然包括了当年轰动全球的Afrojack，也是这时合作混音了麦当娜的获得了格莱美奖。

David Guetta is a French DJ and an icon in the world of popular electronic dance music. For his 2011 album “Nothing but the Beat,” Guetta recruited some of the world’s biggest pop stars and DJs, including Afrojack, who had blown up the year prior — the two would also collaborate on a Madonna remix that would win them a Grammy.

在这张专辑里，Afrojack与塔叔、Sia以及制作人Giorgio Tuinfort合作了这首单曲。也是一首充满活力，针对主流市场的大制作。

For “Nothing but the Beat,” Afrojack worked with Guetta and Sia, along with the producer Giorgio Tuinfort, on the track “Titanium.” It’s an energetic, big song, and one that appeals to a mainstream pop audience.

塔叔在最后做专辑润色时给Afrojack发了邮件：“这首歌完成了，你看’David Guetta & Afrojack feat. Sia’这样的歌名怎么样？”塔叔想要亲自确认，Afrojack想不想要让世人知道这是他自己的歌。而Afrojack的回答却是：“不了，这首歌对我来说太过了，我属于比较酷和低调一些。”当这首歌发行后，他才相当后悔，当初自己的回答是多么的无知和愚蠢。

As Guetta was putting together the final touches on the album, he sent Afrojack an email that Afrojack remembers as, “Hey, so the song is done. You want do ‘David Guetta & Afrojack feat. Sia’?” Guetta wanted to see if he wanted “Titanium” to be known as partially an Afrojack song. Afrojack said his reply was silly, “Nah, it’s too much of a song for me, you know? Like, I’m more cool, and underground.” When the song came out, Afrojack then saw his response as naive and arrogant.

他在采访中还说：“我当时确实满傻的，我承认自己当时想法单一和幼稚，因为那样会让人觉得我是在“出卖自己”，只为了赚钱而创作流行音乐，这挺不划算的。我其实很喜欢创作这首歌，并为自己的贡献感到自豪，我当时应该对自己有足够的信心去接受它。”

He said that after the song became a hit, interviewers who had checked the liner notes would ask him about the song. “And I was like, ‘Yeah, it’s kind of silly,'” he said, admitting he was being childish about the risk of looking like he was “selling out,” making pop music solely for money. He had actually loved working on the song and was proud of his contribution, he said, and should have been confident enough in himself to embrace it.

Afrojack解释，即使在那件事之后，他也花了更多的时间来重拾自信，而不是将他的自我满足与那些对他不利的声音联系起来。他感叹：“但我认为每个人都有犯这种错误的时候，比如，你被迫去做一些大家都认为是正确的事情。”

Afrojack explained that it took him some more time even after that incident to gain that confidence and not link his ego’s satisfaction to voices that would be hard on him. “But I think everyone makes that mistake sometimes, you know? Like, you just get pressured into doing something that everyone says is right,” he said.

现在差不多八年过去了，Afrojack对当时自己的决定也释怀了。他甚至还把这封邮件打印出来，放到工作室里，给厂牌其他艺人做教训。

Now that almost eight years have passed, Afrojack can laugh about his decision, but he even printed it as a case study for the DJs on his record label that he mentors.

或许在接下来的11月22日演出上，他会为我们带来这首经典呢？谁知道，让我们现场见吧！

Maybe he will play this classic hit at Space Plus Shanghai on Nov. 22nd？Who knows,let’s meet up there!

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